A newly released study reveals that ESPN’s SportsCenter spent 2 percent of its airtime on women’s sports in 2014, a number that’s remained steady since the study started tracking the show in 1999. Meanwhile, more girls and women are participating in athletics than ever before, and the Women’s World Cup, which comes to a climax with Sunday’s final game, has attracted record numbers of viewers. Kojo explores how media coverage of women’s sports today affects our ideas about athleticism and gender.
Associate Professor of Women’s, Gender, and Sexuality Studies, Purdue University; Co-author, “It’s Dude Time!: A quarter century of excluding women’s sports in televised news and highlight shows”
In the same month that the Women’s World Cup pulled in record numbers of viewers, a study revealed that ESPN’s SportsCenter spent 2 percent of airtime on women’s sports, the same as in 1999. We explore the lack of media coverage of female athletics, and the broad effects of the amount and framing of that coverage.
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