Roger Federer, who lost to Novak Djokovic in the Wimbledon men’s singles final, was ranked as the world’s most marketable sports star and was one of seven tennis players to feature. He was followed by golfers Tiger Woods and Phil Mickelson.
The world golf number one Rory McIlroy was sixth on the power list and Britain’s top tennis player Andy Murray was placed 16th. The researchers excluded David Beckham because he has retired from football.
Russian tennis player Maria Sharapova was the highest ranked woman in 12th and the world number one and Wimbledon women’s singles champion #Serena Williams was 20th.
Tennis players were dominant when it came to marketability, according to the London School of Marketing, which looked at the stars’ overall earnings and how much payments for endorsements contributed towards the figures.
Only two female sports stars feature among the world’s 20 most marketable, research suggests, while there are only two British representatives on the list.