Friday , 20 July 2018
Home » Latest News » Women’s World Cup reveals biases in coverage

Women’s World Cup reveals biases in coverage

 

Another antiquated argument is that the quality of play doesn’t equal that of the men’s game. To be fair, women’s soccer has not progressed as far internationally as it has in the United States making for a slightly smaller overall field than in the men’s tournament along with a greater talent gap from top to bottom.

 

The simple argument would be that it is a case of supply and demand. The more Americans watch women’s soccer, the more it is covered and the more advertisers will spend on the product, right? But that argument fails to hold water considering the final between the U.S. and Japan was the most watched American soccer game in history. So the interest in the team and the sport is evident.

 

What Cowherd was saying in itself was correct. More prestige is given to the men’s tournament and with that comes more coverage and more advertising, making it a more lucrative event for everyone involved. But where Cowhered was wrong was his blind acceptance of the discrepancy without asking the obvious follow-up question: why?

 

Cowherd’s main point was that gap was understandable and acceptable due to the greater worldwide interest, visibility and advertising dollars that rolled in for the 2014 tournament in Brazil.

 

Not long ago I caught a few minutes of sports talk radio in the car and the topic centered around the U.S. Women’s World Cup team. Specifically, Colin Cowherd brought up a report about the discrepancy in bonus money that was doled out to the German men’s national team for winning last year’s world cup compared to what the American women received for their efforts.

 

 

Check Also

The underappreciated role of women in sports in Nigeria

The underappreciated role of women in sports in Nigeria

It is arguable that a greater proportion of Nigeria’s sporting success is attributable to women. …

2 comments

  1. Wow, incredible weblog layout! How long have youu ever been running a blog for?
    you make running a blog look easy. The full glance of yojr site is magnificent, let alone the content!

  2. Fantastic post however I was wondering if youu could wriite a litte more
    on this topic? I’d be very thankfu if yyou could elaborate a littlle
    bit further. Kudos!