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‘Be Strong’ focuses on female empowerment – Sports & cultural awareness program

‘Be Strong’ focuses on female empowerment – Sports & cultural awareness program

An Initiative of the champion Balsam Al-Ayoub as a means to promote awareness, culture and sports through workshops and activities. It also contributes to stimulate women’s health, sports and culture.

Being a strong long-term sustainable project in partnership with the global campaign launched by the United Nations, which focuses on women and society and modern issues of international concern.

Balsam Al-Ayoub organized a sporting and cultural awareness tournament called “Be Strong” which focuses on female empowerment through the promotion of health, culture and sports. It also raises awareness on the importance of exercise and focus on women’s mental health as well as their physical health all under the supervision as well as participation of specialists in the fields through the organization of workshops and training programs.

The first initiative program of “Be Strong” was launched at Box Hill College for girls in Kuwait which included 600 students. The program was superbly beneficial as the girls were able to access the program directly and effectively through their participation in the work, lectures, workshops as well as various sporting events. […]

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