Wednesday , 20 June 2018
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This Girl Can campaign director hails success of initiative

 

This Girl Can campaign director hails success of initiative Independent research released to mark a year since the launch of This Girl Can has revealed the campaign has reached almost three million women in this country.

The findings show that 2.8m females aged between 14 and 40 have increased their level of physical activity as a result of the campaign, with 1.6m women claiming they have started exercising as a direct result of the initiative.

More than half a million women and girls have joined the campaign’s social media community where it has been mentioned every day since its launch. The campaign has also stimulated conversation in 110 different countries across the world.

Many were sceptical about Sport England’s £10m investment in the project but This Girl Can’s campaign director Tanya Joseph insists today’s findings more than justify the initial outlay.

Research shows 1.6m women have started exercising since campaign’s launch Independent research released to mark a year since the launch of This Girl Can has revealed the campaign has reached almost three million women in this country. The findings show that 2.8m females aged between 14 and 40 have […]