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The Ladyball Hoax And Real Girl’s And Women’s Sports Equipment Challenges

The Ladyball Hoax And Real Girl\'s And Women\'s Sports Equipment Challenges

So the Ladyball advertisement that generated furor over social media turned out to be a hoax . On January 13, advertisements hit social media channels promoting the Ladyball, a new bright pink ball (because, of course, all women love pink) that has a ”soft touch, eazi play and fashion driven” and is designed “especially for a women’s unique grip.” The advertisements continued to say that the ball is: “Painstakingly designed to go with every woman’s wardrobe. So no matter what you wear on the pitch the Ladyball will help you shine! So come on girls, play like the lady you are with the all new Ladyball!” Not surprisingly, response on social media was not kind to the LadyBall. Eventually, the Ladyball proved to be a public relations campaign by supermarket chain Lidl Ireland working with the Ladies Gaelic Football Association (LGFA) to raise awareness of women’s sports and the challenges women face in “getting the same recognition as their male counterparts.” Really?

Well, Lidl and the LGFA certainly figured out two ways of getting attention are to insult a large segment of the population and harp on stereotypes. (By the way, “all people stink”. Please re-tweet.) For instance, they did get me to mention their advertising campaign here:[…]

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