THE experiment is over and the evolution has begun.
For more than two centuries women in team sports have been neglected, underexposed and underpaid. Suddenly they are in demand and on prime-time TV.
Saturday’s Women’s Big Bash League double-header occupied six hours of free-to-air TV. Three weeks after the WBBL final in January, Nine will broadcast the new National Netball League and Channel 7 will showcase the inaugural women’s AFL competition.
Women’s sport has arrived and, due to the sit-up-and-take-note TV ratings they achieved last year, expectations are high. […]
Home » Latest News » Girls collect their sports reward after two centuries of neglect and underexposure
It is arguable that a greater proportion of Nigeria’s sporting success is attributable to women. …